7 Digital Marketing “Must Haves” for 2016
With a rise in social media, increasing number of mobile users, and roughly 40% of the world’s population using the internet, it is clear having an online presence for your small business is extremely important, but with so many social media platforms and digital marketing options, it can become overwhelming deciding what to focus your efforts on.
We’ve come up with the top seven digital marketing “must haves” to help you break through the digital marketing clutter.
Having a presence on Social Media
This goes without saying – having a presence on social media is a must if you want to engage with your customers and increase your reach. Consumers are social and like to connect with companies and brands online – in fact, not having a social media presence could be detrimental to your business. Ensure you establish a social media content plan to encourage regular posting, and don’t forget to respond to those who have contacted you online as promptly as possible. Go one step further by implementing a social media management tool such as Hootsuite or Buffer to keep things organised. These tools allow you to schedule posts ahead of time across various platforms while also providing you with the opportunity to analyse your results after.
Being on LinkedIn
LinkedIn should no longer be an option for any business, big or small. However, the reality is that LinkedIn is often ignored as a social media platform, particularly by small businesses. LinkedIn not only provides your business with credibility, but also acts as a marketing platform increasing your brand awareness and presenting you with sales opportunities within a huge network of professionals.
Incorporating visual content
Consumers are visual – they like to see and interact with images and videos. In fact, visual content is more than 40 times more likely to get shared on social media than other types of content. With 90% of all information being sent to the brain being visual, it is essential to incorporate photos, videos and infographics to convey your message and increase engagement across your social media platforms. You can create cool images, graphics and quotes on free websites such as Canva, PicMonkey and QuotesCover. Or, why not showcase your business by capturing your products/services in action simply by taking photographs or recording a video.
Having a responsive, mobile friendly website
For the first time in history, the number of mobile only internet users has exceeded the number of desktop only internet users. Nowadays consumers are always on-the-go, with nearly 60% of the population worldwide owning a mobile phone in 2014. With statistics like these, it is crucial for businesses to implement a responsive website optimised for mobile and tablet usage.
Being on google my business
Google My Business is a tool that allows you to place your business info on Search, Maps and Google+ so that customers can easily find you. With over 100 billion monthly Google searches worldwide, it is important for your business to be on Google as it allows your customers to easily find important information such as address and directions, phone number and hours of operation.
Using google analytics
Google Analytics is a widely-used web traffic analytic tool that provides a wide range of information and insights about who is visiting your website and best of all – it is free, easy to use and integrates seamlessly with your other Google tools such as Google AdWords. It allows you to collect, manage and consolidate data, while providing analytics and various reports based on the needs of your business.
Using URL shorteners to track and measure engagement
Using a link management platform or URL shortener such as Bitly is a great tool to make those long, ugly URL’s into a nice, short and succinct bundle, perfect for character-limiting social media platform Twitter. Each Bitly link is not only trackable, providing you with individual analytics to measure the success of the link in driving traffic to your website, but also customizable – meaning you can create your own personalised and easily identifiable links.